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Tamara Jones stands on a stage.
Photo: Jesse Caplan
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Presenters talk changing perspectives at seventh TEDxRyersonU conference

By Sylvia Lorico and Jesse Caplan

Ideas change when viewed from different perspectives. That was the theme of the TEDxRyersonU conference that took place on Feb. 11 at Glenn Gould Studio in Toronto.

Nine speakers, including entrepreneurs, alumni and Ryerson professors, gave lectures on social media, artificial intelligence and achieving a healthy work-life balance, among other topics.

TEDx is based on conference series TED, in which people discuss interesting ideas. It supports independent organizers who want to create  TED-like events. This was Ryerson’s seventh TEDx conference since 2010.

Aida Memisevic, Media producer and journalist

Aida Memisovic stands on a stage, raising her arm.

Photo: Sylvia Lorico

Memisevic discussed the complexity of the brain and the way in which people’s eyes and minds interpret the world around them. “There is no one reality,” because our ideas and perceptions are largely based on our own personal beliefs and biases, she said.

Memisevic said the brain is very sensitive to information it receives and that beliefs can actually cause a biological reaction.

Because the brain is so sensitive, she said, people easily feed off the messages sent to them by people around them. When someone is made to feel like a failure, they begin to internalize that message and see it as truth. But when surrounded by those who provide empowerment and support, that confidence is absorbed and used to strive for success.

To encourage positive thinking, Memisevic told the audience different ways to change their beliefs and in turn, change their perceptions of the world and themselves. “You are the architect of your life,” she said, adding one doesn’t have to accept the negativity they take in as truth.

Robert Clapperton, assistant professor of professional communication at Ryerson University

Robert Clapperton stands on a stage

Photo: Sylvia Lorico

Clapperton spoke about the ways artificial intelligence can enhance how students are taught. He focused on the concept of artificial intelligence and the use of online simulation programs to teach professional communication skills. Clapperton said students can engage in simulated interactions with  AI programs as a way of practicing their skills.

An educator himself, Clapperton said he does not want technology to replace teachers, but hopes for it to be seen as a learning tool. He said that while there is a lot that technology can do, it can never completely take the place of a person.

Kareem Rahaman, co-founder of marketing company Splash Effect

Rahaman told the audience about becoming an entrepreneur at a young age. By 15, he had already started his own company.  He said he learned about the dangers of overworking very early on.

While attending university full-time, Rahaman worked two jobs, and by graduation, he said he’d burnt out. Rahaman said that although hard work is essential to reach one’s goals, it is just as important to take time to recharge.

Rahaman talked about the factors that drove him to work hard, like his love for his family and his desire to make money. He encouraged others to reflect on their own values in order to determine what drives them to succeed.

Tamara Jones, global studies major at Ryerson University, vice-president equity Ryerson Students’ Union

Tamara Jones stands on a stage.

Photo: Jesse Caplan

Jones spoke about the consequences of “fast fashion” throughout the world and said consumers can contribute to sustainable fashion. She said the outsourcing of the fashion industry results in an “alienation” of consumers, who are unaware of how their shopping habits affect the environment and other people in the world.

Jones advised listeners to reduce spending on fast fashion and to find more creative solutions to obtain new clothes such as thrift shopping or clothing swaps. She also encouraged listeners to carefully read the labels on all clothing to find out where and under what conditions it’s made.

Ebrahim Bagheri, Canada Research Chair in software and semantic computing

Ebrahim Bagheri speaks on a stage.

Photo: Jesse Caplan

Bagheri’s talk focused on health research and its relation to social networks. Bagheri said his research shows media outlets on social networks affect much of what the average user thinks and that users are more likely to believe what they read on social media than factual evidence from professionals. This was common in health studies. He said to always consult a professional before diagnosing oneself based on information online.

Shelagh McCartney, director of research practice +city lab and assistant professor at Ryerson University

Shelagh McCartney speaks on a stage, her arms outstretched.

Photo: Jesse Caplan

McCartney talked about everyday spaces in houses, and how they affect inhabitants’ lives. 

McCartney said when she investigated a First Nations community, she found its people had little control over the design of their homes. She said members of the community lived in small houses and in poor conditions.

She stressed that all Canadians, including First Nations people,  deserve freedom over their housing. She said planners need to consult communities.

Bailey Parnell, founder and CEO of training company SkillsCamp

Bailey Parnell speaks on a stage.

Photo: Sylvia Lorico

Parnell said social media can have effects on a person’s mental health.

She said many people use social media out of fear because they worry if they disconnect, they’ll end up missing out. Parnell cited studies that show a constant connection to the online world can cause a heightened level of anxiety and depression.

There is also the threat of online harassment on social networks, said Parnell. She shared the stories of youth who committed suicide due to harassment over the internet and said people should recognize the impact social media has on their lives before their own health is affected.

Ahmad Edilbi, founder and CEO of Dubarah, a program that assists Syrian refugees

Ahmad Edilbi speaks on a stage.

Photo: Jesse Caplan

Edilbi, who is Syrian and lived in Damascus, Syria, immigrated to Canada shortly before the civil war began in 2011. He said he faced financial difficulties and distress. A friend helped him cope with his new life and since then, Edilbi has been dedicated to giving back to other Syrian refugees escaping the country, he said.

Edilbi emphasized the importance of “paying it forward.” He said helping someone else creates a chain reaction of people helping others in need. He reminded the audience to be grateful for their situation and to consider everyone in need and not just themselves.

Laurie Petrou, author and professor at Ryerson’s RTA School of Media

Laurie Petrou speaks on a stage.

Photo: Sylvia Lorico

According to Petrou, both failure and rejection are key to success, because they push people to improve themselves and get better. People have become addicted to the validation they get on social media via likes and shares, Petrou said.

She said this results in an online culture where lack of validation is equated to failure.

Having been declined by a long list of publishers, Petrou said she knows both rejection and failure can be difficult to cope with.  She said that while it can be difficult to be told that one’s work isn’t good enough, it’s important to remember that’s not a shutdown of the work, but an opportunity to get better.

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