All photos by Samantha Moya

The Sam the Record Man sign is officially lit

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By Jacob Dubé

After years of debate about the location and preservation of the iconic Sam the Record Man sign, it was officially lit on Jan. 10.

Ryerson president Mohamed Lachemi was accompanied by Toronto mayor John Tory as well as some relatives of Sam Sniderman, the owner and namesake of the Sam store.

“Tonight, we are pleased to partner with the Sniderman family and the City of Toronto in bringing the Sam sign back to life,” Lachemi said.

Photo: Samantha Moya

The sign was initially intended to be installed on the Student Learning Centre, but an Eyeopener investigation found that Ryerson didn’t want it there. In 2014, the City of Toronto proposed placing it on the Victoria Public Health building, and construction began in 2017.

“A lot of us think of heritage in the city as meaning really old buildings, or things you find underground,” said Tory. “But in fact, the Sam the Record Man store and the Sam the Record Man sign…is very much a part of heritage.”

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