Damn Heels, damn fine

In Business & Technology /

By Sharnelle Kan

Ryerson graduate Hailey Coleman’s Damn Heels have gone international and given Coleman a place in the world of business.

Coleman was given a profile in Canadian Business Magazine this August as one of 20 women in power who are changing the Canadian business scene.

The 23-year-old took in $32,000 from business plan competitions in 2010 as well as a $50,000 offer on Dragons’ Den. Coleman turned down the offer to keep control of marketing.

“[Damn Heels] has progressed a lot … we have a better idea of who we’re actually selling to,” she said.

The fold-up flats gave blistered women an innovative option when the company launched in 2009. Similar products have been created since, but Coleman said she sets her company apart.

“Dr. Scholl’s is definitely a competitor,” she said. “[But] we’re not targeting the same woman.”

The company is set to launch an updated product in 2012.

“We’re redesigning Damn Heels to be the classiest fold up flats, so that ladies can rock their killer heels and change when they want without sacrificing style,” said Coleman.

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