Photo: Al Downham

Mass Exodus announces the SLC as this year’s venue

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By Karoun Chahinian

Mass Exodus, the Ryerson School of Fashion’s year end showcase and fashion show, has officially been scheduled to run their 28th annual show on April 10th in the Student Learning Centre (SLC).

It is known as one of the largest student run fashion events in the world and this year they are hoping to reinforce their principle guideline of community through their choice of the SLC, specifically “The Beach” floor, as their venue.

Internationally recognized Ryerson fashion alumnus Todd Lynn was also announced as this year’s curator. Lynn is based in London and has worked with multiple music industry elites, including U2, The Rolling Stones, Jared Leto, Rihanna and Beyonce. His job as curator requires him to pick the top 15 collections that will be featured in the final invite-only show.

“I am honoured to return to Ryerson to act as the curator for this year’s graduate show,” said Lynn in a press release. “Ryerson’s reputation of providing the Canadian industry with skilled graduates is unprecedented, and I am looking forward to seeing this year’s cohort and how they see the ever-changing world of fashion.”

The School of Fashion’s chair Robert Ott also said the SLC provides a cozier setting for this year’s show.

“Trending in the fashion industry right now is a move away from large-scale productions – including Mass Exodus in the Mattamy Athletic Centre – to smaller, more intimate shows,” said Ott. “Hosting the event at the SLC gives us a new, exciting space to work with, keeps the event on campus and will help us put on a more intimate show.”

Carrie-Ann Bissonnette, the Strategic Projects Liaison also commented in a press release that “Mass Exodus is an ideal pilot to test alternate use of spaces in the SLC” and that “the success of this pilot could open the door for future opportunities that highlight the unique spaces of the SLC.”

“The School of Fashion has always been keen to share the creative output of its students with the community; Mass Exodus is the best way to showcase that work,” said Ott. “It is one of the best examples of experiential learning in and outside of the classroom and we are always looking for more partners from the Ryerson community.”

Fashion Communications students’ final capstone projects are also being displayed in the Launch Zone on Saturday April 9th from 9 a.m. to 9 p.m. and Sunday, April 10th, from 9 a.m.to 5 p.m.

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