By Natalie Alcoba
The man who is leading the U.S.A based Krispy Kreme Doughnuts’ invasion of Canada will share his secrets of success with Ryerson students on Wednesday. Roly Morris, president of Krispy Kreme’s Canadian division, will be joined by Chris Tarrant, the company’s director of real estate planning, who decides where each store will be built. The duo will talk about the history of Krispy Kreme, the company’s marketing strategy, why the product was successful in the U.S and their goals for the Canadian expansion.
The lecture is being put on by the Ryerson Marketing Association. “It’s a fun product, it’s a new company in Canada and it’s a company that people are expecting to be very successful,” said Sandra Kalb, faculty advisor for the RMA. Krispy Kreme was founded in the U.S. in the 1930s. It operates 175 stores in 28 states. In its Canadian venture, Krispy Kreme plans to open 32 stores over six years in Ontario, Quebec and the Atlantic provinces, in hopes of giving main competitor Tim Hortons a run for its money.
Raj Babra, RMA’s v.p. administration said group members were interested in how the company entered the Canadian market and the competitive challenges it faces. Kalb, who teaches marketing in the school of business management,said Morris helped bring Starbucks Coffee to Canada, which has made him “a very well respected marketer in his own right.” The lecture, which is open to the public, will take place on Wednesday at the Rogers Communications Centre, room V2O4 from 12 noon to 2 p.m.