The empty lot on Gould and Yonge streets will be home to a holiday pop-up market.

Photo: Farnia Fekri

Get into the holiday pop-up spirit

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By Stefanie Phillips

The vacant lot on the corner of Yonge and Gould streets is about to be filled and AdHoc, a company that specializes in pop-up events, is giving Ryerson students an opportunity to help fill it.

The company has coordinated a temporary holiday market (#local TOmrkt) that will host small and local businesses, including ones owned by Ryerson students, and give them an opportunity to showcase their products. The market will go from Nov. 29 to Dec. 24 under a tent where about 30,000 people walk by everyday, according to the Downtown Yonge Business Improvement Area. AdHoc has offered Ryerson students a 20 per cent discount on tables to make it more affordable.

Project partner Ghazaleh Etezal said the market will give students a chance to show products that they are working on to thousands of passersby.

“The issue is you don’t really get out into the world until you’re out of school,” Etezal said. “[The market] gives you a way to get out there and have people being aware of what you’re doing, what you’re making in school or what you intend to do outside of school.”

Ryerson students will be able to rent a spot at a discounted rate at

$640 per week and $1600 for the month. Regular prices are $800 for a week and $2000 for the full month. Weekend and daily rates are available as well and can be found on the AdHoc website. All prices include a table, two chairs, electricity, security and marketing.

The tent will be open from 12 p.m. to 10 p.m. on the days of the event with products including gourmet food, cards, aesthetics, jewelry and more. There will also be food trucks outside of the tent.

They are expecting 100 vendors to participate in the market with prices ranging from $20 to $250, depending on the merchant.

AdHoc is also looking for ideas on what to project on the wall behind the tent, keeping in mind the theme of a local Toronto market, as well as ideas for performers or entertainers. All ideas can be sent to info@adhocpopup.com

To find out more about the market search #localTOmrkt on twitter or go to Adhocpopup.com/ holidaymarket

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