A sheep is sold, transported and slaughtered. As the camera steadies on the blood dripping from its white fleshy neck, most people in the audience cringe. A few stare resolutely at the screen. 

"[This year's designers] are trying to move men away from the pre-existing thought-patterns concerning fashion," says Janelle Cagodan, one of the designers featured the show. She says guys need to be more conservative" Kelly says. "If a man wear something that's too flamboyant,he tends to be teased about it." 

Ades runs UPward Motion, a consulting and training company that focuses on youth and uses theatre to recreate conflicts in the workplace. She took her presentation to Ryerson last week, leading workshops at the school of retail management.