A sheep is sold, transported and slaughtered. As the camera steadies on the blood dripping from its white fleshy neck, most people in the audience cringe. A few stare resolutely at the screen. 

"[This year's designers] are trying to move men away from the pre-existing thought-patterns concerning fashion," says Janelle Cagodan, one of the designers featured the show. She says guys need to be more conservative" Kelly says. "If a man wear something that's too flamboyant,he tends to be teased about it."